Joined: 15 Jul 2005
Posts: 46
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I came across something very interesting while reading online blogs as it relates to my past experience (read the last paragraph). Evidently, marketers have come to realize that music marketing is different from conventional marketing. As most would agree, music industry or music-related industry is of a different market dynamics from most conventional markets. There is an emotional connection between music listeners and the artist/musician and this is why some artists have started their own online blog to directly connect to their fan base. Some use online blog to create “buzz” about upcoming events, concerts or album release and it is a good way of self promotion through direct communication with your fan base.
I think this applies to music manufacturers as well because how many times did you come across people saying: “I love my Korg/ Roland/ Yamaha…” and then goes on promoting it relentlessly. And how many times have you listen to countless arguments of people defending their own preferred brand.
My own experience:
When I first came across i-bands while I was working for Roland, I thought it was truly sensational as it is probably one of the best local website where you can find all interest in music from song writing, gears, song reviews and events, without being bombarded by the burden of involuntary surrendering to marketing gimmicks. All those who post comments on the website are sharing the same passion - MUSIC! When I joined the community, my fundamental purpose was to share with the community all the latest news on products and events. As the marketing executive then, I managed to directly connect with customers thus breaking the wall between Roland and the customers.
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Music echos in Eternity! |
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